IP Trade centralizes vital information by unifying voice, data, and video communications into a single, flexible platform. Based on state-of-the-art Session Initiation Protocol (SIP), VoIP, and IP technologies, IP Trade enables traders to instantly access global colleagues located anywhere, data and analyses on IT systems, real-time streaming media, and other vital information. IP Trade allows traders to increase productivity, efficiency and superior trading by optimizing performance through unified communications. A trading floor is not a “one size ‑fits all” environment, a series of trading applications and turret form factors are available to suit every type of user